TransactPlus, Inc. is a spin-off of JP Morgan and based in San Francisco. Founded in April 2000, TransactPlus is provider of managed infrastructure for secure, reliable, and managed delivery of transactional messages over the Internet. TransactPlus hired Barrett Marketing in July 2000 to provide marketing programs strategy and project management support to help launch the company and its services.

Barrett Marketing worked with TransactPlus to define and develop a brand strategy and a suite of marketing programs that were used to introduce the company to the marketplace while generating leads for the sales force. We were responsible for identifying, reviewing and selecting firms that specialized in specific marketing disciplines to help with the tactical implementation of the overall marketing program. Specifically, Barrett Marketing helped TransactPlus:

• Position the company in the industry and amongst its competitors
• Analyze the competitive landscape
• Develop key messages
• Develop a product and service naming architecture
• Create a company tagline
• Design a look-and-feel for company marketing materials, advertising and online marketing

Barrett Marketing helped TransactPlus implement an integrated marketing and lead generation program using print and online advertising, direct marketing, tradeshows and special events, web marketing, and partner programs. Barrett Marketing also helped implement a public and analyst relations campaign designed to define the product/service category, introduce TransactPlus to key market influencers, and to create awareness for the company in the national and trade media.

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