Barrett Marketing is a corporate communications and public relations agency offering corporations and other organizations two distinct services: Public Relations – One of the most cost-effective methods of communication is through an ongoing corporate and product public relations campaign. A highly targeted public relations campaign can pay huge dividends for companies. Positive press can help drive awareness for products, services, and management excellence. PR programs generally include corporate, product and vertical market campaigns. Corporate campaigns include, but are not limited to, targeting members of the business press (e.g. Wall Street Journal, CNBC, The New York Times); product PR programs targeted industry-related publications such as Computerworld or eWeek; and vertical campaigns which concentrate on industries where products and services are likely to be sold. It’s important to have a three-tier approach to media relations to ensure that you reach your customers regardless of where they get their information. Corporate CommunicationsConsulting helps companies define and develop targeted, integrated and measurable communications programs that help generate leads and drive sales. Barrett Marketing works with clients to determine an appropriate mix of advertising, public relations, online marketing, direct marketing and special events to sell its products and services. Because marketing budgets are never infinite, Barrett Marketing helps companies evaluate the right combination of marketing programs to ensure consistent interaction with customers while maintaining fiscal responsibility. We also help companies develop metrics upon which all marketing, lead generation, and sales programs can be measured to ensure that all programs have an impact on the bottom line. Our deliverables include:
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