Below are a sampling of press clippings from the campaign implemented for Asempra Technologies.

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Protect Your Data - Top 10 List of Recommendations

By: Marty Ward
Fall 2006, Computer Technology Review

At the heart of every organization are volumes of irreplaceable data that is updated each second of every day. This data must be secured, protected and brought back online instantaneously in the event of a natural or man-made disaster. Below are the "Top Ten"
(read more...)

   

Top 10 Startups to Watch

 September 19, 2006

Asempra Technologies

A startup concentrating on continuous data protection (CDP) doesn't really take our breath away. What makes Asempra Technologies stand out is that it picked the right target – Exchange – and launched with features that make it competitive with earlier CDP vendors right out of the gate.

Asempra began last September with a transaction-aware product called Business Continuity Server (BCS). (See Asempra Launches Server .) The product checks the integrity of all the data before sending it to the recovery server, detecting data corruption, and using it for the ideal recovery point. (Read more…)

   

Security Startups Get $30M

Two security startups, Asempra Technologies and Solidcore, get VC backing

February 21, 2006, Red Herring

Two security startups separately said Tuesday they have raised $30 million in funding, as investors evince interest in funding data protection and IT process management technologies.

Security startup Asempra Technologies, which calls itself the Tivo of data backup, specializes in data protection and recovery. The company said it has secured $20 million in its second round of funding led by Menlo Ventures. Other investors included Polaris Venture Partners and US Venture Partners. Both firms had invested in the Series A round.

Separately, Solidcore, which makes software that businesses can use to control and manage IT processes, said it has secured $10 million in its third round of funding. The company’s existing investors, Matrix Partners, Menlo Ventures, and Sevin Rosen Funds, participated in the Series C investment round.

Both startups said they will use the funds to accelerate product development, improve customer support, and build channel partnerships.

Protection Still Interesting

Sunnyvale, California-based Asempra was started in 2003 and has more than 60 employees. So far, it has raised $29 million in funding.

Asempra improves on the existing technology in the data backup and recovery segment. In September, the company launched its business continuity server product that gives companies a platform to manage data recovery in real time, along with data protection and integrity.

“Business continuity is an umbrella,” said Dan Fraisl, president & CEO of Asempra Technologies. “It can be anything that a business needs to do to be up and running at all times.”

One way to do that is to use a data backup and recovery product so that companies can roll back anywhere from a minute to a day if they want to find lost or missing data.

Asempra protects data at the byte level as transaction events occur in real time, said Mr. Fraisl. It’s a step ahead of existing and popularly used backup products from companies like Veritas and Tivoli that allow only for data backup at certain points in time.

Typically, companies tend to back up their data at night, which may not be enough if a company has transactions occurring in real time throughout the day.

“The way things are done today is that data backup is a snapshot of the data at a particular point in time,” said Marty Ward, vice president of marketing at Asempra. “But the world has moved to real time and that’s where we come in.”

Asempra promises to save every clip, data, or information entered in real time so it can roll back as it needs to.

Mr. Fraisl said Asempra is not really competing against the big players like Veritas, Legato, and Tivoli because those companies offer tape storage and archival systems rather than offering real-time options.

Asempra also reduces the recovery time in case of a data disaster. With a tape backup solution like that from Veritas, it could take half a day or more to recover a terabyte of data from the file server on a standard architecture. Asempra can do it in less than four minutes, said Mr. Fraisl.

   

Business Continuity Dominates at Storage Decisions

http://www.cioinsight.com/print_article2/0,1217,a=160956,00.asp

   

Business Continuity Dominates at Storage Decisions

http://www.eweek.com/article2/0,1759,1862967,00.asp

   

CDP to take center stage at Storage Decisions

http://searchstorage.techtarget.com/originalContent/0,289142,sid5_gci1128434,00.html

   

Product Watch Links - Business Continuity Server

http://products.datamation.com/dms/data_storage/1128022943.html

   

Asempra Launches Server

http://www.byteandswitch.com/document.asp?doc_id=81485

   

Mendocino Makes an Event of CDP

http://www.byteandswitch.com/document.asp?doc_id=81341

   

Business Continuity Server From Asempra Technologies to Redefine Data Protection and Backup and Recovery Markets

http://www.eetimes.com/press_releases/prnewswire/showPressRelease.jhtml;jsessionid=VBQ2MGZOEYBT0QSNDBCSKHSCJUMEKJVN?articleID=X373506&CompanyId=1

   

Data Management/Storage - Business Continuity Server

http://products.enterpriseitplanet.com/dms/data_storage/1128022943.html

 

Business Continuity Server From Asempra Technologies to Redefine Data Protection and Backup and Recovery Markets

http://www.infoworld.com/EMC_Invista/product_60378.html?view=8&curNodeId=0&prId=SFW00328092005-1

   

Asempra Technologies Launches Business Continuity Server

http://www.wwpi.com/index.php?option=com_content&task=view&id=890&Itemid=39

   

Asempra Technologies Launches Business Continuity Server

http://biz.yahoo.com/prnews/050928/sfw002.html?.v=23

 

Asempra Technologies Launches Business Continuity Server

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=danews.story&STORY=/www/story/09-28-2005/0004133660&EDATE=WED+Sep+28+2005,+08:04+AM

   

Asempra Technologies Launches Business Continuity Server

http://kron.com/Global/story.asp?S=3909104

   

Asempra Technologies Launches Business Continuity Server

http://www.kvvu.com/Global/story.asp?S=3909104

   

Asempra Technologies Launches Business Continuity Server

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=VENCTYCA.story&STORY=/www/story/09-28-2005/0004133660&EDATE=Sep+28,+2005

   
   
 

 

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