Asempra Technologies is a leading provider of continuous data protection, backup and disaster recovery solutions. The company hired Barrett Marketing while still in stealth-mode to introduce the Asempra Business Continuity Server CDP solution to the marketplace.
Asempra and its BCS solution was introduced at Storage Networking World in 2005 and garnered coverage in all major IT trade publications including Computerworld, Network World, InfoStor, Byte and Switch and SearchStorage.com.
In February 2006, the company secured $20 million in Series B funding and Barrett Marketing was able to secure an extensive feature story in Red Herring. The company was also named among the Top 10 Start-Ups to watch by Byte and Switch in September 2006.
Securing speaking engagements was a key element to Asempra’s public relations campaign. Speaking opportunities for Asempra executives were secured at a number of leading industry events including the Data Protection Summit.
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